How do I use variables in email building with SiteGround Email Marketing?
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Using variables in email building enhances personalization, leading to increased open rates, better engagement, and an improved customer experience. Capture your recipient’s attention and make them feel valued by addressing them by name. When building your emails with the SiteGround Email Marketing application, you can use variables to build rapport with your recipients.
How to use variables in email building?
The Email Marketing application allows you to add variables to the Subject line of your email campaign. That helps you send personalized emails to your recipients and promotes higher open rates. When recipients feel that an email is specifically crafted for them, they are more likely to be engaged and take the desired action.
Our Email Marketing service gives you the option to add a First name, a Last name, or both variables to your email body or Subject line. These variables are placeholders that dynamically insert the recipient’s name into the email content. Essentially, the tool parses the names from your Contacts list.
To use the tool for email building, navigate to your Client Area > Services > Email Marketing > Campaigns. You can edit an existing campaign by clicking on the three dots Actions menu > Edit. Alternatively, you can create a New campaign with the respective button in the upper right corner of the page.
Both of these actions will launch the Email Builder, where you can add name variables to your email subject or body.
Note that the email cannot be sent if there is no subject, as that is against the CAN-SPAM Act. You’ll get a warning message in such a case, as shown in the screenshot below.
How do I include a variable in my email Subject line?
When building your email campaign with the SiteGround Email Marketing application, you must add a Subject line to be able to send it out. Adding a name variable helps personalize the subject to encourage recipients to open and read your email.
To add a name variable in the Subject of your email, click on the Add variable button in the bottom of the Subject line block.
The tool will give you a drop-down menu to choose what variable you want to add – First name, Last name, or click each consecutively to add both.
Regardless of the variables you select, the tool adds a place holder for it within the Subject block. Check the screenshot below to see how it looks when you select to add a First name variable.
Using variables in the email body
You can also add a name variable within your email body. To do that, double-click on the spot in the email text block where you want to add a variable. The double-click will pull out the formatting toolbar and hit the Add variable button at the rightmost end.
Select which variable you want to be added to your email body, and the tool will set a placeholder for it in the designated spot.
That’s it! The Email Marketing service will send out your personalized email to each recipient on your contact list for this campaign.