How to change the design of your emails in SiteGround Email Marketing?
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SiteGround Email Marketing allows you to change your email design to align with your brand, which can be a game-changer for your email marketing campaigns. A well-crafted, visually appealing email captures your audience’s attention, enhances readability, and boosts engagement.
In this article, we’ll explore how to change your email design and highlight your call-to-action effectively.
How to change the design of your email in SiteGround Email Marketing?
To change the design of your email, navigate to your Client area > Services > Email Marketing > Manage button under your product name.
Head to the Campaigns section of the Email Marketing application and click on the campaign you want to work on.
Clicking on the campaign will launch the Email Builder, where you can change its design from the Design tab.
Under the Design tab, you can edit your email’s Colors, Fonts, Buttons, Header, and Footer.
Change email Colors
The Email Builder of the application allows you to change the colors of the buttons and text. To do that, simply click on the Colors section of the Design tab and then hit the Buttons color placeholder.
That will open the color pickers for both button color and text color. You can either type the CSS code of the color you want to use in the designated field or simply slide the dot on the color picker to find your preferred one.
The colors of all buttons change simultaneously according to your selection in the color picker, so you can monitor the changes live.
Colors play a pivotal role in shaping the effectiveness of your email marketing messages. They have the power to evoke emotions, influence perceptions, and guide actions. Moreover, consistent use of brand colors can reinforce brand recognition and trust among your audience.
With all that in mind, SiteGround Email Marketing facilitates your ability to significantly boost the impact of your email messages through custom colors.
Edit the Fonts of your email
Another part of your email you can edit is the Fonts type. You can choose between 5 different fonts by clicking on the Fonts section under the Design tab.
Select a Font you want to use for your email by clicking on one of the font previews in the left sidebar.
Fonts serve as the visual voice of your content, setting the tone and personality of your message. A well-chosen font can enhance readability, making your message easy to scan and understand. Thus, SiteGround Email Marketing lets you choose between 5 most relevant fonts for email campaigns.
- Modern
- Corporate
- Technical
- Elegant
- Impactful
Changing the font from the sidebar alters the text content within your message so you can see the changes in real-time.
Alter the shape of your Buttons
From the Buttons section, you can customize the Shape and Fill of the buttons within your email. You can select between Square, Round, and Pill shaped buttons and fill them with a solid color or just keep an outline bordered fill.
Buttons serve as visual cues, guiding your audience towards taking the desired action, such as clicking to learn more, making a purchase, or signing up for a service. The shape of a button can influence its visibility and clickability.
For example, rounded corners are often perceived as more clickable and friendly. Thus, with our Email Marketing service, you can optimize the shape and fill of your buttons to enhance the user experience and increase click-through rates
Customize your email’s Header
From the Header section of the Design tab, you can slide the toggle to select whether you want a header to show in your message. If you slide the toggle for a header to be shown, you are able to choose what to display – your Brand name or Logo in the message header. Additionally, you can decide between Left, Right, or Center Alignment by clicking on the one you like best.
The header is often the first thing your recipients see when they open your email, making it a prime space for branding and engagement. A well-designed header can increase brand recognition, provide immediate context about the email content, and motivate readers to continue scrolling.
Change your email’s Footer
Within the Design tab of our Email Builder, you can also choose whether or not to display your Phone number in the Footer section by sliding the toggle. You can also select between Left, Center, and Right Alignment by clicking on your preference.
Including your company details or business information in the footer of an email marketing campaign message is not only a good practice, but a legal requirement. This transparency helps build trust with your audience by clearly identifying who the email is from.
Regulations like the CAN-SPAM Act in the U.S. and the GDPR in Europe require commercial emails to include valid physical postal addresses and other identifying information.