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Why do we extend the review period for some sales?

Why do we extend the review period for some sales?

For context, first read: when and why we review affiliate sales.

On average, a customer takes less than 30 days to start building his/her website and actively use their hosting accounts. Yet, there are some clients that take longer and instead of simply canceling affiliate commissions for sales that are not in good standing yet, we give them another chance by extending the hold period for them. We can extend a sale up to three times for 30 days. Most hosts will simply cancel the commission if the sale is not in good standing on the 30th day, but we feel it is more fair for our partners to still compensate them for bringing us clients in good standing, even if this happens with a delay. Hey, better late than never, right?

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