Campaign Performance Requirements: Achieving Optimal Results

Achieving optimal campaign performance is essential for effectively reaching and engaging your target audience. Thus, SiteGround Email Marketing incorporates predefined metrics as a requirement to prevent spam. To maximize the success of your campaigns, it’s crucial to meet these performance requirements and ensure your messages are well-received.

In this article, we’ll explore the key performance requirements for Bounce Rate, Marked as Spam Rate, and Unsubscribe Rate. By understanding and adhering to these requirements, you can enhance the performance and deliverability of your email marketing campaigns.

SiteGround Email Marketing Campaign Performance Requirements

The main performance metrics SiteGround Email Marketing analyzes are:

• Bounce Rate;
• Marked as Spam Rate;
• Unsubscribed Rate;
• Suspicious content.

These requirements help ensure that the service is not used to send spam. Thus, monitoring and improving these metrics is crucial for email marketing success.

By keeping your Bounce rate low, minimizing the Marked as Spam rate, and managing Unsubscribe rates effectively, you can optimize your email deliverability, maintain a positive sender reputation, and foster stronger connections with your audience.

In this section, we’ll explore these performance requirements in more detail, so read on.

Bounce Rate

A Bounce rate occurs when emails cannot be delivered due to invalid or non-existent email addresses, full mailboxes, or technical issues with the recipient’s email server.

A low bounce rate holds the key to maintaining a stellar sender reputation and ensuring your messages land in the right inboxes. It includes both hard bounces (undeliverable due to invalid or non-existent email addresses) and soft bounces (temporary delivery issues). Thus, cleaning your email list is essential for maintaining a healthy and engaged subscriber base.

A high bounce rate can negatively impact your email deliverability and sender reputation. Regularly monitoring and managing your bounce rate can help you maintain a clean and engaged email list. Maintaining a low bounce rate also improves your email deliverability and ensures your messages reach their intended audience.

Marked as Spam Rate

The Marked as Spam Rate indicates the percentage of recipients who have flagged your emails as spam or unwanted. A high Мarked as spam rate can be detrimental to your email marketing efforts.

ISPs and email service providers closely monitor spam rates to protect users from unwanted content. If your emails have a high Мarked as spam rate, it can damage your sender reputation. This leads to lower deliverability and lands your future emails in the recipient’ spam folders.

Emails are marked as spam by recipients when they perceive the content as unsolicited, irrelevant, or deceptive, often leading to negative experiences with previous senders or suspected malicious intent.

Unsubscribe Rate

Retaining a dedicated and engaged subscriber base is a top priority for email marketers. The unsubscribe rate represents the percentage of subscribers who opt out of receiving future emails from your list. While it may seem counterintuitive to focus on unsubscribes, it is an important metric for maintaining a healthy email list.

A high unsubscribe rate may indicate that your content is not meeting subscribers’ expectations or that your targeting is off. Thus, you should pay attention to the unsubscribe rate to gain insight into your audience’s preferences. This way, you can adjust your email content, frequency, or targeting strategy accordingly.

Recipients choose to unsubscribe from email lists primarily due to disinterest in the content, receiving too many emails, or changing their preferences over time.

Suspicious Content

Suspicious content in email marketing refers to elements within an email that raise red flags or indicate potentially harmful or deceptive intentions. It includes various practices that can trigger spam filters, alert recipients, or violate email marketing best practices.

Examples of suspicious content can include emails containing bad or broken links, phishing attempts, fake offers or promotions, misleading subject lines, personal or financial information requests, suspicious attachments, or fraudulent messages.

Suspicious content can significantly impact an email marketing campaign. It is damaging to your sender reputation and reduces deliverability. Moreover, suspicious content can decrease open and click-through rates and potentially lead to legal and financial consequences for the sender.

How to monitor my Campaign performance according to these requirements?

SiteGround Email Marketing reports on your campaign’s Bounce Rate, Spam Rate, and Unsubscribe Rate. You can monitor these metrics from your Client Area > Services > Email Marketing > Analytics. In that section, you will find all your campaigns listed, and you can see the Bounce rate generated by each campaign.

To get more information about emails reported as spam and the percentage of unsubscribed recipients, click on the campaign you are analyzing. The following page shows the metrics result of your campaign so that you can consider your actions accordingly.

Note that high Bounce rates, Reported as Spam rates, and Unsubscribed rates may lead to the suspension of your campaign. Thus, you must take action to reduce any high values of these metrics to ensure the proper flow of your campaign. If your campaigns excessively exceed the predefined limits, your Email Marketing service may be Suspended.

With a firm commitment to meeting the performance requirements of your campaigns, you’ll avoid penalties, preserve your sender reputation, and unlock the full potential of your email marketing endeavors.